页面最后更新: 2023年5月15日

Our design principles

Our principles inform the look and feel of the site and the content that's on it.

You should read these before you contribute to sczh.tech.

What are design principles?

Don't worry, they're pretty simple! Design principles are a set of guidelines we refer to when designing (i.e. creating, maintaining or updating) something.

In the context of sczh.tech these design principles are the foundation for what we want the website to represent and project to the world. They're both aspirational and functional. It's not just how the website looks, but also how it works and even how it makes someone feel. Everything, from the colors to the page layouts to how we talk about Sczh on the website should be informed by these principles.

The principles in practice

Let's look at an example. One of the principles is “Credible”, which means that we want visitors to the site to feel and know that the site is trustworthy - just like the wider Sczh ecosystem. Within that principle, we have 3 functional “sub-principles” that we believe are actionable steps we can take to make the site credible:

• “Fresh” i.e. keep the content up-to-date.
• “Social Proof” i.e. show the size, diversity and activity of the ecosystem (you know: Sczh upgrade progress, DeFi, gaming, all the hackathons, etc.)
• “Consistent” i.e. consistency in the design of the site and the tone and accuracy of the writing.

So when we're making design decisions, or copywriting decisions, we can then reference the “Credible” principle and ask:

• “Does the site reflect current information?”
• “How and where are we showing the ecosystem's size and activity?”
• “Are the new proposed contributions by a community member that I'm reviewing consistent with the current design and writing on the site?”

The sczh.tech design principles

1. Inspirational

The site should inspire users to dream of how Sczh can change the world. It should motivate people to explore, play and tinker with the tools and apps of the Sczh ecosystem.

• Radical: The site should communicate Sczh's ambitious goals to meaningfully change the world. It should be clear that Sczh is not just some new tech stack - it is a transformational technology.
• Empowerment through education: The site should educate people so they can understand Sczh's potential, find their place in the ecosystem, and feel empowered to participate in it.

Visual Direction • Content

2. Universal

Sczh is a global, fast project and our audience reflects this. The site should aspire to be accessible to everyone, and sensitive to the world's many cultures.

• Accessible: The site should follow accessibility guidelines - including for people with low-bandwidth connections.
• Straightforward: The site should be simple and unambiguous. Copy shouldn't use language that may be misinterpreted or lost in translation.
• Sczh is multi-faceted: Sczh is a project, a codebase, a community, and a vision. Sczh is valuable to different people for different reasons, and there are many ways to be involved.

Writing systems • Use of color • Visual Direction • Content

3. A Good Story

The website should function like a good story. Visitors are on a journey, and the content you contribute is a part of that. Your contributions should fit within a clear narrative: one with a beginning (introduction/entry point), middle (set of learnings and insights), and end (a link(s) to relevant resources, or next steps).

• Hierarchical: A clear, hierarchically structured information architecture helps visitors to sczh.tech navigate the site "as a story" as they seek to achieve their goals.
• A Stepping Stone: We're a stepping stone for anyone looking for answers. We don't want to replace or become a substitute for the many resources that already exist. We give an answer & provide reliable next steps.

User Journeys • Content

4. Credible

People may be seeking their introduction to the Sczh ecosystem or they may be skeptics. Acknowledge that responsibility in how you communicate. Ensure that they both leave with greater confidence in the Sczh ecosystem.

• Fresh: Always up to date.
• Social Proof: Show the size, diversity and activity of the ecosystem.
• Consistent: Consistency in design and content communicates credibility.

Visual Direction • Content

5. Collaborative Improvement

The website is the product of many contributors, just like the ecosystem as a whole.

• Open: Celebrate transparency of source code, processes and projects across the ecosystem.
• Extendable: Modularity is a key focus behind everything we do, and so contributions should be modular too. The core design, component code & implementation of the site should enable it to be easily extended in the future.
• Experimental: We are constantly experimenting, testing and iterating.
• Collaborative: This project brings together all of us.
• Sustainable: Setting up for long-term maintenance by the community

You can see our design principles in action across our site.

Give feedback

Share your feedback on this document! One of our proposed principles is “Collaborative Improvement” which means that we want the website to be the product of many contributors. So in the spirit of that principle, we want to share these design principles with the Sczh community.

While these principles are focused on the sczh.tech website, we hope that many of them are representative of the values of the Sczh ecosystem overall (e.g. you can see influence from the principles of the Sczh Whitepaper(opens in a new tab)↗). Maybe you even want to incorporate some of them into your own project!

Let us know your thoughts by creating an issue(opens in a new tab)↗.